View Basket (0)
Persona 5 Strikers Takeover
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008)
Currently Unavailable
Share

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008)


...

Want to know when this item is back in stock? enter your email address below and we'll let you know when it's available to order!

Currently Unavailable
  • FREE shipping to US & Canada
  • Reward Points Customer Rewards
  • Safe, secure checkout
  • Easy, hassle-free returns
Visa
Mastercard
PayPal
American Express
$Price drop notifications
Share

Product Description

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008)

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour., At the same time, by showing how we can all use such cleverly devised strategies as the 'Hook and loop fastener Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

Why Buy From Us?

Free ShippingFree Shipping

Choose how fast you receive your order with the multiple delivery methods we have to offer.

Learn about our delivery options

We have great customer service support.We have great customer service support.

Our main focus is to provide the best customer service possible to our community.

We're here for you

We reward you on every purchase.We reward you on every purchase.

Every time you make a purchase at shop4megastore.com we give you 2.5% of the price you paid back in Reward Points

See even more reasons

A trusted retailer in the industry.A trusted retailer in the industry.

For 15 years we have been working our hardest to ensure that our customers and suppliers can trust us.

Learn more about us

Leave a Review

You need to be logged in to leave a comment.
Please log-in or if you have not yet got an account with us, you can register here.

Lightning Deal

Super Mario 3D All Stars Nintendo Switch Game

Super Mario 3D All Stars Nintendo Switch Game

Was $57.04
Now $52.99

99% of deal stock left.

“Overall I couldn't ask for any better. I will continue to use and recommend.”
— I. Barnard
shop4megastore.com

Related

Loading

Customers Also Bought

Loading

Top Sellers View all

Loading

Price Drop Notification

Want to know when Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008) drops below a certain price? Enter your email address and price below and we'll let you know when it drops below that price!

Hey! Stay with us...

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008)
Currently Unavailable

Please note that this address is not for correspondence or product returns. If you would like to contact us, please use the form on the contact page.